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Shifted Marketing Brand + Performance

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Shifted Marketing Brand + Performance

Shifted Marketing Brand + Performance

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EXPERIENCEACROSSMARKETSPERSPECTIVEBEYONDBORDERS

Regional presence across China and Malaysia
GUANG
ZHOU
HONG
KONG
MALAY-
SIA
25 plus years building brands

BRAND + PERFORMANCE.BUILT TO WORK TOGETHER.

Shifted Marketing brings brand and performance together—connecting what people feel about a brand with what moves them to act.

We are an international team with over 25 years of collective experience building brands and launching campaigns for international and regional accounts, including P&G, Nestlé, Taikoo, Honda, Audi, Unilever, BAT, Celcom and Maxis.

With a presence in Guangzhou and Hong Kong, China, and Malaysia, we combine international perspective with local audience understanding. We connect brand strategy, creative communication and performance so each effort strengthens the others—building lasting brand value while driving measurable business progress.

Shifted Marketing

PHILOSOPHY

SHIFTING MINDSETSPOWERING BUSINESS GROWTH

A meaningful shift starts with understanding people: what they need, what matters to them and what moves them to act.

We look across the whole customer journey to understand how people encounter, experience and choose a brand. That perspective helps us create ideas people relate to and connect the relevant channels so each effort strengthens the others.

Brand and performance work together: building meaning, inspiring action and learning from the response to keep improving.

SHIFT.FILL.CONNECT

A brand experience connecting product, retail and mobile

ONE
BRAND

CONNECTED AT
EVERY TOUCHPOINT

From what your brand stands for to how people discover, experience, buy and return—we connect brand and performance across the touchpoints that matter.

BRAND

Define what makes you matter.

  • Brand Audit
  • Brand DNA Development
  • Corporate / Visual Identity
  • Communication Strategy
Brand — Define what makes you matter.

CAMPAIGNS

Turn your brand into ideas people connect with.

  • Integrated Campaigns
  • Social Media
  • Out-of-Home (OOH)
  • Digital Out-of-Home (DOOH)
  • Marketing Collaterals
Campaigns — Turn your brand into ideas people connect with.

ACTIVATION

Bring the brand into people’s lives.

  • In-store Design
  • Events
  • Exhibition Design
  • Roadshows
Activation — Bring the brand into people’s lives.

PERFORMANCE

Turn interest into measurable action.

  • KOL Marketing
  • Affiliate Marketing
  • TikTok Shop Management & Live Commerce (Malaysia only)
  • Shopee Management & Live Commerce (Malaysia only)
  • WhatsApp Marketing (Malaysia only)
Performance — Turn interest into measurable action.

LOYALTY

Give people a reason to return.

  • Loyalty Programme Design
Loyalty — Give people a reason to return.
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LET’S GET THINGSMOVING

Building a brand, launching a campaign, or finding
what’s holding growth back? Let’s talk about
what your business needs.

CLICK TO CONTACT US DIRECTLY

or email us

LET’S CONNECT.

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CHINAWeChat

Contact channels will be connected before launch.